Journalism and Mass Communication

Fall Semester 2009

• JOMC 431: Case Studies in Public Relations

JOMC 431: Case Studies in Public Relations

Contemporary organizations—business, government and nonprofit—are constantly challenged to meet new communication challenges and to manage increasingly complex networks of stakeholder relationships. Given these demands, effective public relations management requires advanced critical thinking and creative problem-solving skills. To stimulate learning, we use case studies to explore important concepts, theories, models and areas of specialization. You will explore the theories and research methods central to contemporary public relations practice and scholarship. You will analyze many current crisis communication and issues management case studies and examples and create your own research-based, theory-informed public relations case study.

Required Textbooks

• Guth and Marsh, Adventures in Public Relations: Case Studies and Critical Thinking (2005)
• Lamb and McKee, Applied Public Relations: Cases in Stakeholder Management (2005).

You may purchase the textbooks at Friday Center Books & Gifts in person, online, or by mailing or faxing in the book order form. Refer to the online ordering site for current book prices. Please see Textbooks for textbook purchase dates.

Required Software

• access to Microsoft Powerpoint to create presentations

Course Details

• Instructor: Elizabeth Dougall, PhD
• Department: School of Journalism and Mass Communication
• Credit hours: 3
• Prerequisite for UNC-Chapel Hill journalism majors: JOMC 130. There is no prerequisite for students who are not UNC-Chapel Hill journalism majors.
• UNC-Chapel Hill perspectives/requirements fulfilled: The Office of Undergraduate Curricula has links to information about which perspectives this course fulfills under the “Pre-2006 Curriculum” and which requirements it fulfills under the new curriculum (see “2006 Curriculum”).
• View a sample course syllabus.

How to Enroll

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