Hospitality Management

• HOS 4050: Meeting and Convention Management
• HOS 4535: Public Relations in the Hospitality and Tourism Industry

HOS 4050: Meeting and Convention Management

Self-paced Online or Correspondence

This course deals with the many issues impacting the management of large convention and exposition centers. The course is taught from an organizational marketing base. Topics include meeting site selection, program planning and budgeting, legal issues and insurance problems, housing, food and beverage arrangements, transportation, exposition management, and audio-visual services.

• Instructor: J. Dana Clark, PhD
• Credit-granting Institution: Appalachian State University
• Credit Hours: 3
• Assignments: 10
• View a sample course syllabus for the correspondence course.
• View a sample course syllabus for the online course.

Required Text

• Fenich, Meetings, Expositions, Events, & Conventions, 2nd edition (2008), ISBN 978-0132340571

You may purchase the textbook at Friday Center Books & Gifts in person, online, or by mailing or faxing in the book order form. Refer to the online ordering site for current book prices.

How to Enroll

HOS 4535: Public Relations in the Hospitality and Tourism Industry

Self-paced Online

HOS 4535 is an overview of the basic principles of public relations as applied to various sectors of the hospitality industry (lodging, restaurants, attractions, and local and regional organizations that promote constituent members). This course introduces students to concepts and successful practices.

• Instructor: Charles Heatherly, AB
• Credit-granting Institution: Appalachian State University
• Credit Hours: 3
• Assignments: 10
• View a sample course syllabus.

Required Text

• Cutlip, Center, and Broom, Effective Public Relations, 9th edition (2006)

You may purchase the textbook at Friday Center Books & Gifts in person, online, or by mailing or faxing in the book order form. Refer to the online ordering site for current book prices.

How to Enroll